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future of brands

The Secret To Not Caring What’s Next

by · December 16, 2013

Social media emerged because consumers wanted to control their media environment. The confluence of dot-com developers, freshly out of work, realizing they needed to get more people on the web if they wanted to rebuild their jobs, and a growing consumer distaste for greedy corporations barking at them, produced the perfect temperature for social media platforms to take hold and grow.

Blogs trumped news sites because there were no pop-ups, paywalls or flashing ad-scapes. Social networks trumped television or radio for consumer time spent because there was more than one-way communication and it was mostly void of “buy this” or “click here!”

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