Posts tagged as:

future of journalism

The Media And Social Media: I Am Modern Magazine

September 3, 2008 · Comments

This week’s entry in our Media and Social Media series brings us to what we believe to be the only traditional media property totally driven by social media. And it’s not that this particular magazine made a transition to that status. I Am Modern Magazine for Moms was started with that model in mind: to produce a magazine completely driven by user-generated content.

I Am Modern Magazine For Moms - User-generated content driven magazine

I Am Modern Magazine For Moms

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The Media & Social Media: Follow Up With Cincinnati Enquirer

August 22, 2008

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On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies and examples of how some traditional media members are using social media [...]

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PRSA Digital Impact Afterthoughts, More Solutions

June 11, 2008

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things [...]

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Righting The Ship In The Public Relations Industry

June 9, 2008

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

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4 Ways To Save The Newsroom

May 28, 2008

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Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper business. Subscription [...]

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