Posts tagged as:

future of journalism

The Media And Social Media: I Am Modern Magazine

by Jason Falls · September 3, 2008

This week’s entry in our Media and Social Media series brings us to what we believe to be the only traditional media property totally driven by social media. And it’s not that this particular magazine made a transition to that status. I Am Modern Magazine for Moms was started with that model in mind: to produce a magazine completely driven by user-generated content.

I Am Modern Magazine For Moms - User-generated content driven magazine

I Am Modern Magazine For Moms

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The Media & Social Media: Follow Up With Cincinnati Enquirer

by Jason Falls · August 22, 2008

Cincinnati Enquirer headquarters building at 3...Image via Wikipedia

On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies and examples of how some traditional media members are using social media and what kind of strategic approach they are probably using to engage their audiences differently. The other reason I gave it was for people to shoot holes in it and help me identify gaps in thinking so it would be better for Las Vegas.

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PRSA Digital Impact Afterthoughts, More Solutions

by Jason Falls · June 11, 2008

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things to think about and some actionable tasks to make them better PR professionals.

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Righting The Ship In The Public Relations Industry

by Jason Falls · June 9, 2008

PRSA Digital Impact ConferenceTomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the same issue, specific to PR spammers.

Preparing for the week, I’ve put a great deal of thought into what I can contribute to the conversation with the end goal in mind of making the environment better for everyone involved. As much as Gina Trapani’s PR Spammers Wiki and Chris Anderson’s list of banned email addresses were, in my opinion, childish and unproductive, I don’t want them to be bothered by lazy or ignorant public relations professionals any more than other bloggers or journalists.

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4 Ways To Save The Newsroom

by Jason Falls · May 28, 2008

I took this picture.

Image via Wikipedia

Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper business. Subscription rates are falling. Advertising sales are sinking as well. The American consumer has moved online and the only news she’s getting via ink and paper is the row and seat number of her next flight, which she prints out herself.

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