Posts tagged as:

future of social media

The Future Of The Social Web According To Forrester, Owyang

May 5, 2009 · Comments

Jason Falls

Jason Falls

The ever-present and seemingly omniscient Jeremiah Owyang has authored another report from Forrester well worth reading. “The Future of the Social Web,” was released to Forrester clients on April 27. You can purchase the report or become a client on their website.

Owyang, along with editors and co-authors Josh Bernoff, Cynthia Pflaum and Emily Bowen, essentially cover the immediate future of the social web to which businesses need to focus with regard to OpenID. The report surmises, in essence, that today’s customer and business experience is frustrating because profile information varies from site to service and beyond. OpenID platforms like Facebook Connect offer data portability for individual identities. Essentially, you log in to one network and it carries your credentials through to other networks and unifies your social footprint.

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The Sustainability Of Social Media

May 4, 2009

Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.” While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media [...]

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Predicting The Future of Social Media

December 3, 2008

Last night I spoke to the Social Media Club gathering in Chicago where I pontificated a bit on the future of social media. I’ve talked about the future of the agency and social media before in a guest post on Valeria Maltoni’s Conversation Agent, but hadn’t tackled the topic with such a wide-angle lens before.
As [...]

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