Gary Koelling

Jason Falls

Using social media tools and technologies to foster improved internal communications is probably one of the most effective activations of social media in the enterprise. For large organizations, tapping into the underground conscience of the company through open feedback from employees has changed the culture at businesses like Microsoft, Dell, Kodak, Southwest Airlines and more.

One of the examples of internal communications programs I’ve cited in presentations and previous posts is the Best Buy Blue Shirt Nation – an internal social network for employees of the electronics super store. Since I’m not a Best Buy employee, I’ve never been given access to the network. But at South by Southwest this week, I caught up with Gary Koelling and Steve Bendt, the masterminds behind the network.

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