Using Dell Computers as a case study in talks and discussions about social media marketing almost begs for eye-rolls from the audience these days. Whether it’s the telling of the Dell Hell blogger responsiveness that got the company into social in the first place; IdeaStorm, which revolutionized corporate research and development; or the @DellOutlet Twitter account that smacked the social media purists who claimed you can’t sell using social media right across the face with $6.5 million in 18 months, we talk about Dell a lot.
Next Wednesday, I’ll participate in a video conference from Network Solutions called the Solution Stars Video Conference. From 1 p.m. ET until about 3:30 p.m. ET, users can log in and watch videos and live discussions featuring 32 people Network Solutions calls, “the world’s leading business and marketing experts.”
They forgot the tagline … “and Jason Falls.” Heh.
The point of the conference is to help coach small business owners and entrepreneurs on how the Internet can benefit their business. Nine content areas will be highlighted with video vignettes, including:
- Building Web Presence
- The Social Opportunity