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German School New York

Saying Yes to the Unexpected

by · December 14, 2012

By the time this goes to press, the latest career news for Jason Falls and me will be public.  Our move to CafePress is exciting. It means that we’ll be able to explore, in depth, the intersection of social technology and retail marketing in a large-scale ecommerce application.

This is exciting for so many reasons. Several years ago, I described SEO as “copywriting with a scoreboard.” Talented marketers shouldn’t ever be afraid of having their work measured against an objective standard, and there’s no more hard proof of ROI than having your work tied directly to online sales. A recent article from The Next Web says that the largest online retailers have been slower than the rest of the web to adopt social technologies, like social login. CafePress is making a big commitment to that adoption, and I’m thrilled to be a part of it.


Explore Minneapolis Day One: Nothing Mini About Today’s Explorers

by · August 17, 2012

Over 250 professionals have ventured to Minneapolis for this week’s most trending event in social media and digital marketing. Minneapolis, home to many of the country’s iconic brands including 3M, Target, General Mills, Ameriprise Financial and St. Jude Medical – to name only a few, is also home to Explore for two days.

As part of SME’s five city national tour, Jason Falls and his A-list of speakers are presenting the facts, trends, tips and ideas to benefit the individuals who are tasked to succeed and grow businesses.