Posts tagged as:

good marketing book

Three Reasons Youtility Is The Most Important Book You’ll Read

by · July 8, 2013

Since roughly 1997, people have been blogging about what we now know as social media. Shortly thereafter, some of those prognosticators began talking about how businesses should use it. If you wanted to take all the advice doled out in that time and synthesize it into a meaningful manuscript of what being social as a business is about, you’d have the book Youtility by Jay Baer.

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Are You Ready For Your Impact Equation?

by · October 24, 2012

My friends Chris Brogan and Julien Smith finally have a follow-up to their 2010 New York Times best-seller Trust Agents. It’s a useful collection of stories and exercises to help you spread ideas. While the authors claim it’s not a social media book (and are a bit defensive about that early on), it turns out that it really is in a lot of ways. But it’s helpful for the offline, too.

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