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How to Streamline Your Social Media Marketing Work Flow

by · August 5, 2014

Businesses using social media as one of their marketing channels often have two main problems: how do they keep their content on-brand, and on budget. Whether you’re managing a team posting status updates and articles for your business, managing your company’s profiles yourself, or running a business blog, social media can really become a drain on time without good organization, with the potential for simple tasks spiraling into several hours’ work.

In this article, we’ll take a look at some methods you and your team can use to streamline your social media workflow, ensuring you spend your time in the right places, cutting out non-essential activities, and finding inspiration for great content with less effort.

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How To Approach Different Cultures With Social Media Marketing

by · August 25, 2011

Editor’s Note: This is a guest post by Christian Arno, founder of the professional translation agency Lingo24

In the seven short years since Facebook was launched, social media sites have become a ubiquitous and all-pervading phenomenon. The social aspects of such sites are clearly important, but they’re also increasingly being used for marketing and other business purposes.

The global nature of the internet means social media sites give you the potential to reach out and make connections worldwide. Whether you’re pushing a business, a blog or anything else, new networks and markets are theoretically just a mouse-click away. In reality, there’s a little more to think about when it comes to approaching different cultures via social media.

4 comments

Social Media Monitoring Made Simple

by · January 14, 2011

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.

There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets.

The overload of information can be a little overwhelming and after a while all the advice on sifting through the static starts to sound, ironically, like more noise.

60 comments

5 Essential Social Media Strategies for a Bad Economy

by · February 27, 2009

David Finch

David Finch

Everywhere you turn someone is talking about how bad the economy is. From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably will get worse. With the job market shrinking and budgets becoming tighter, it’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in career advancement or new business.

52 comments