Google Analytics

Many organizations know they should do better when it comes to becoming a data-driven organization. The thing about human behavior is that we often know what we should do in order to improve, but the...read more

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we...read more

Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity...read more

Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more

“When I was a kid, we had to wait until Saturday morning for cartoons”, “Fast-forwarding through commercials does not take foreeeeeevvvvvver”, “We had trees for entertainment when driving, not movies.” If you have kids, or...read more

Full disclosure: I’m a Google stock owner and Google Analytics pro. I feel like my parents just told me I’m adopted but gave me a fat bag of money to ease the pain. Read on...read more