I have a piece of paper enumerating my Twitter strategy tacked to the bulletin board in my office. When I tell people about it and report what the paper says, they laugh. My Twitter strategy is pretty simple: Share Good Shit.
But it’s more than a Twitter strategy, it is, in my mind, the fundamental essence of becoming a socially connected business or person. It answers the puritanical call-to-action from social media advocates past. Give to get. Provide value.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.






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