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Google search algorithm

Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

by · February 19, 2014

The recent announcement from Matt Cutts on guest blogging or contributing content to third-party websites in exchange for links will be scrutinized more than ever has left search marketers and social media strategists running around wondering what they can possibly do to earn credible links in 2014.

Over the last four years alone, Google’s head of web spam has deemed numerous popular linking strategies as no longer valuable and possibly dangerous to attempt.

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Why Your Business Needs A Link Building Strategy

by · January 3, 2014

Link building has got a bad reputation, it has been abused by many cowboy SEO companies for years and if it isn’t understood and implemented properly, it can result in Google penalizing your website. The rise of content as the current SEO driving force has also seen linking building fall out of the spotlight.

Link building has been an important part of SEO since the dawn of Google. It is a process which can help drive targeted traffic to your site while at the same time building your site’s authority. By establishing relevant inbound links, you’ll improve your website’s search engine ranking and help make your site known. There are countless link building strategies available, and your SEO Company should be able to target the ones which will work best for your business.

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