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Google

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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The Future of How Google+ Will Impact Search Rankings

by Jason Falls · December 26, 2011

Editor’s Note: This is a guest post written by Marcus Taylor, co-author of the book Get Noticed, and head of social media at SEOptimise.

Back in August, I ran several experiments to try and find out whether Google’s +1s had an impact on search engine rankings. The results suggested that in almost all cases Google +1s did have a positive impact on rankings. However, a lot has changed in the past four months, so I’d like to share where I think Google is going with the impact of Google+ on search rankings.

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Google Cannot Afford To Fail With Google+

by Jason Falls · September 8, 2011

Google’s latest foray into social networking is a must-win situation. As Jason illustrated last week, the world is watching to see how the search giant uses social data — particularly their own from Google+ — to adjust search engine rankings. With Microsoft working with Facebook to allow Bing results to include social data from its 700 million-plus users, Google+ is a make-or-break to hold on to SEO dominance.

But it’s not just how Google uses the social information it gleans that matters. It’s how many people will use it. My guess is that 50 million users or more won’t even be critical mass. It will take many more people and Google’s careful use of the social data to be successful.

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Content Is Not Created Equal

by Eric Brown · September 7, 2011

Content is everywhere and has become a marketing sword for businesses of all shapes and sizes. As traditional advertising effectiveness declined, the popularity of writing articles and publishing articles went wild. It was for a while a fairly easy SEO trick and tool to help Move the Google Needle for more traffic to your web site.

Content Marketing still is one of the better tools in your bag of tricks, however getting folks to read your stuff gets harder every day as more and more things garnish our customers and prospects attention.

The Content Marketing Umbrella

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What Google Must Do To Not Make G+ Evil

by Jason Falls · August 30, 2011

As the digital marketing world tests, pokes and prods to see if Google+ activity has an impact on search engine results, the search giant finds itself in a precarious position. It has finally broken the ice on having a social media product that people seem to like, yet is potentially on the verge of not only ruining its first chance at social success, but of betraying its own company mantra: Don’t be evil.

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Google’s Big Play on Content Marketing, Influence & SEO

by Adam Helweh · July 22, 2011

If you are an early adopter or digital marketer then you have likely hunted down your invite, registered and created a few circles worth of connections on the shiny new social network known as Google+. Google’s latest attempt at social networking has been the talk of most towns since it was first announced less than a month ago. What do I think? In short, I think Google+ is great and can only get better. For the long version I would refer to Jason Falls’ spot on and poignant post from last week.

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The Google + Wakeup Call: What it Means for Marketers

by Mark Ivey · July 19, 2011

Like everyone else, I was stunned at Google+ exploding on the scene-and the incredible buzz that ensued. Google could give Charlie Sheen a run for the money if the breathless hype continues, which I expect it will for awhile. Still, marketers and companies should take notice because, after all, it is Google. The 500-pound-gorillo’s jumping into the market puts a spotlight on some key issues-ignore them at your own peril.

Trying my best to cut through all the smoke, here’s what I see short term:

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Reality To Soon Set In On Google+

by Jason Falls · July 15, 2011

Typically in situations like this, I think, “God … everyone and their brother is talking, Tweeting and writing about Google+, I should write something different just to be a beacon of freshness in the stale drawer.” But I’m on vacation and haven’t been thinking about much more than my kids and family this week. When I’ve take a moment or two to jump online and see what I’ve missed, I’ve been experimenting with G+ just to see if I have any relevant thoughts to bring to the table for you.

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