About two minutes into a sales presentation for a recenlty-monetized feed subscription service, I looked around the room. Deers in headlights. Crickets chirping.

“Hold on!” I said, raising my hand. “Give me 60 seconds.”

I then turned to my clients and explained what an RSS feed and RSS feed reader were. The room lit up with it-getting and the salesman continued his spiel.

To his credit, he had no idea how tech-tarded his audience was and, considering we were meeting on the development of the client’s website, could have resonably assumed the topic wouldn’t be over their heads.