healthcare initiatives social media

Jason Falls

Most of you know I like to brag on Louisville and Kentucky. Humana, one of the country’s largest and most successful healthcare companies is headquartered here. Humana also has a division dedicated to consumer innovation, which has been doing some interesting things with social media lately under Greg Matthew’s guidance. Today’s post is a case study of Humana’s Consumer Innovation team’s use of social media to promote and grow its Freewheelin initiative. But first, some disclosure.

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