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Knowing Your Audience Is Key To Any Marketing Success

by · April 17, 2013

An argument has emerged between a high school friend and me about what the first rule of writing is. She insists it was Layne Tackett’s freshman English class where we learned the K.I.S.S. rule, or keep-it-simple-stupid, was the first rule of writing. I argue that it was Jeanne Williamson’s sophomore one in which we learned what I think is the No. 1 rule for writing: Know your audience.

Of course, the disagreement could well be rooted in the fact I didn’t pay attention in school until roughly my first semester of grad school, but that is not quite relevant to the discussion.

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