How To Measure Social Media

Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we need to speak in tongues to justify our efforts? Let’s get started on the right foot here. The first step is...read more

As companies start to invest more heavily into social media, it will quickly bring out the magnifying glass. It’s a big deal. For many companies social media is finally getting its own line in the...read more