how to

Translating Web 2.0 to co-workers, friends, bosses and clients can be daunting. Thanks to Ed Lee at Blogging Me/Blogging You and to Marc Evans at MarcEvansTech.com, plus Frank Gruber at Somewhat Frank for directing us to Cultural Anthropologist (there’s a theme beginning if you refer to my last post) Michael Wesch at Kansas State University and his video “Web 2.0 … The Machine is Us/ing Us.”

[youtube]http://www.youtube.com/watch?v=6gmP4nk0EOE[/youtube]

[tags]web 2.0, how-to, video[/tags]

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Effective Marketing Step One: Get To Know Your Client

October 11, 2007

A friend of mine told me once that the problem with advertising folks is that they transfer demographic thinking to their clients. He said something along the lines of:
“Advertising has always been putting the general public in buckets. Women 25-34 this and men 35-55 that. Advertisers put us in buckets, too. They do some quick [...]

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