Editor’s Note: This is a guest post by Emily Eldridge, Senior Vice President of Pure.
It’s tempting to think that employees’ online discussions about your company should be curbed. Most company policies in the modern workplace exist to protect us from lawsuits – and to ostensibly protect employees from themselves. While it’s understandable to want control over our corporate image, this fear dimishes our employees’ ability to communicate. A stronger approach is to empower our staff to be brand advocates.
Editor’s Note: This is a guest post written by Jessica Miller-Merrell, SPHR (@blogging4jobs), who is an HR consultant, new media strategist, and author who writes at Blogging4Jobs.com.
Social media is changing the way we live and work. Technologies like smartphones, tablets, and wifi make it possible to work almost anywhere. Organizations are beginning to add more telework strategies, social media technologies, and corporate employee engagement programs integrating these new technologies into an organization’s external as well as internal communication and engagement strategies.
Yes, the world of work is changing and for the better and yet an organization’s senior leaders and human resource professionals struggle with understanding these technologies. They remain conflicted, and I’m not surprised.