Posts tagged as:

Human voice

Five Reasons to Blog Offline

by · November 9, 2012

Ike… you’re crazy, man! The whole purpose of social media is being social, right? Why would you have a blog and not share it with anyone?

Great question. So let’s answer that by going back to the roots of the word “blog.”

Blog = (we)blog, or “web log.” Technically speaking, a blog is any online tool that you update frequently. Preferably, it has built-in resources and features that make updates easy. There’s nothing inherent in that definition that assumes “community,” or “comments,” or for that matter, “visibility.”

So here are some reasons you ought to keep on offline blog:


Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C

by · October 25, 2012

How do I put this gently?

Your outfit looks … well, it looks a little frumpy.

I know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re there – as you should be – to be judged on the quality of the work you do and your depth of expertise on your subject matter and all that.

You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. They just need to give you that chance, right?