Disclosure: The Humana Innovation Center is a client and I’ve been involved with this project. I trust you know I wouldn’t share it here if it weren’t relevant.

Yesterday, my friends at the Humana Innovation Center opened MyTPSReport.com to public beta. The tool (TPS stands for Tweet Positioning System) offers you the ability to filter Twitter conversations based on geography so you can zone in on trending topics or hot issues at a more local level. All you do is search for your topic (let’s say, “swine flu”) and you can see where conversations are happening around the topic.