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humana

Disclosure: The Humana Innovation Center is a client and I’ve been involved with this project. I trust you know I wouldn’t share it here if it weren’t relevant.

Yesterday, my friends at the Humana Innovation Center opened MyTPSReport.com to public beta. The tool (TPS stands for Tweet Positioning System) offers you the ability to filter Twitter conversations based on geography so you can zone in on trending topics or hot issues at a more local level. All you do is search for your topic (let’s say, “swine flu”) and you can see where conversations are happening around the topic.

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Social Media Case Study: Humana’s Freewheelin

January 12, 2009

Most of you know I like to brag on Louisville and Kentucky. Humana, one of the country’s largest and most successful healthcare companies is headquartered here. Humana also has a division dedicated to consumer innovation, which has been doing some interesting things with social media lately under Greg Matthew’s guidance. Today’s post is a case [...]

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