I received a wonderful email over the weekend. All I wanted to do today is share it with you:

Jason -

This email is to affirm what you already know.

A friend of mine – a WW2 fighter pilot who worked in the Advertising Industry’s Golden Age said it best – “It seems we got into the idea that ads were a lot easier than relationships.”

I’m not quite so sure that “social marketing” in its present, technology-driven flame will last,  but the concept that Brands are People (not words, images or experiences) is timeless.