identifying influencers

A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter....read more

We’ve covered a number of tools that help marketers and brands identify influencers here. From Klout to mBlast and event the influencer identification tools in social media monitoring platforms, there exists a variety of methodologies,...read more

After working on some influencer identification product reviews and stories recently, I decided it might be useful to compile a list of influencer discovery tools for your use. If I’m missing any software platforms or...read more

Sorry, Malcolm. You’re still on the hot seat. I was initially planning to call this An Apology To Malcolm Gladwell: Your Book Isn’t Crap After All. I was inspired by news of amazing work in the field of social...read more