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industry news

What The Social Media Group-Livingston Split Doesn’t Mean

by · August 27, 2008

I was disappointed to hear that management styles and cultural differences led to the split of what was the first social media agency consolidation today when Maggie Fox of the Social Media Group announced the acquisition of Geoff Livingston’s Livingston Communications wouldn’t take place. The partnership had the potential to provide the world with a unique, international social media practice that put a test to all sorts of collaboration theories. From the video below and Maggie’s post, you can see the realization that the partnership wasn’t going to work out as ideally as once thought seems to sit well with everyone.

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Social Media Group Acquires Livingston Communications

by · July 21, 2008

While breaking news isn’t the central focus of Social Media Explorer, we caught wind of this story a bit before the rest of the world.

[flickr style="float: left"]photo:2676215559[/flickr]Maggie Fox’s Social Media Group has agreed in principle to acquire Geoff Livingston’s Livingston Communications and The Buzz Bin, one of the top social media and public relations blogs in the U.S. The purchase will make SMG the world’s largest independent social media marketing and communications firm and will be completed in August. SMG will now have offices in Toronto, Calgary and Washington, D.C. Livingston will become Executive Vice President, Americas and continue to head the Washington office.

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