Posts tagged as:

influence marketing

The Influencer Continuum Model for Influencer Engagement

by · November 7, 2012

I’m a huge advocate for blogger programs and blogger engagement.  Those of you who have read me here at SME for a while know that I’m on a bit of a personal mission to improve outreach methods by PR and marketing people, and also help bloggers to work more effectively with marketers.  Good blogger programs are really a win-win for everyone, if true to both brand and blogger missions, and executed well.

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Understanding Klout, Influence Marketing And Mark Schaefer

by · March 22, 2012

The hot new book on the market this spring is undoubtedly Mark Schaefer‘s first major label offering, Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing. With the identification of influencers and the often ego-driven game of social clout high on the need-to-know list of marketers, the time is right for an in-depth look at the subject. And Schaefer nails it with this book.

Now, this just so happens to coincide with Explore Nashville on April 13 which will feature, among other all-star speakers, Mark Schaefer. So I caught up with Mark this week to talk about the book, social influence’s long-term prospects, why Klout is the big focus right now and then what Mark will talk about in Nashville.

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