Posts tagged as:

influence measurement

SoLoMo Show EP 35: The Global Shift Towards Mobile, Twitter Advertising Updates And Klout’s New Social Influence Dashboard

by · September 8, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.


A Guide To Influence Measurement Tools Worth Reading

by · July 9, 2012

The fine folks at The Realtime Report have put together a very nice guide to understanding social influence measurement tools that should be rather helpful if you’re interested in understanding and leveraging influencers in your marketing program. And the fine folks at Appinions are offering a limited supply of those reports for free. Honestly, I missed this report when it first came out, but have recently read it and am quite impressed.

Not only is it thorough and thoughtful, but even breaks the tools (like Klout, Kred, Traackr and so on) down into personal influence and contextual influence spheres. I consider myself fairly well-read on the topic and I learned a few things here.


The Problems With Social Profiling

by · April 30, 2012

Jeremiah Owyang offered an insightful piece on how social profiling will work in the real world last week. We’re all aware that influence tools like Klout are being used to reward people with deals, perks and discounts based on their measure of online influence. Owyang rightfully predicts that what we’re seeing now is the tip of the iceberg, like it or not.