influencer identification

Klout is gaining traction with casual internet users, but companies need to be careful about the process behind targeted giveaways. If the systems aren't thorough and the language clear, you can turn potential brand advocates into unhappy and vocal critics.

We’ve covered a number of tools that help marketers and brands identify influencers here. From Klout to mBlast and event the influencer identification tools in social media monitoring platforms, there exists a variety of methodologies,...read more