Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell’s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search [...]

Add friends, send Digg shouts, use the @Twitter function all you want, the real way to grow your blog, business or network of contacts is to pry yourself away from the keyboard, the PDA and interact with other human beings.
Yes, Milton, this mean’s you.
As I ready for Blog World & New Media Expo next week [...]