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Bring On The Golden Age Of Mobile [INFOGRAPHIC]

by · May 2, 2014

There’s no denying that mobile technology has become a huge part of how we, civilization, communicates. Sure a well-timed homing pigeon works in a pinch, but it lacks the elegance of a plastic rectangle that can do everything from call my mom, to give me 3am recommendations to qualm my Thai food craving.

Gone are the days where marketers and agencies had to herald in the era of mobile, clamoring cowbells screaming, “Mobile is coming! Mobile is coming!”

Because guess what it’s here.


Your Content isn’t Going Viral Because it Sucks

by · January 21, 2014

It’s the million dollar question every marketer wants to know. How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.


The Tweet Life [INFOGRAPHIC]

by · October 23, 2013

The average shelf-life of a tweet is about 48 hours. If no one has paid attention by then, your 140 character interludes about life, love, your parents, and your jerk of a boss fade off into the Internet ether. The news is mundane. However, sometimes tweets change the world, destroy careers, and make people go insane.

If you have lots of followers, or even a few big-name ones, you could cause riots with a well-timed, carefully planned tweet. Accuse Justin Bieber of fathering another child. Mention seeing someone suspicious sneaking into the Pentagon. Every RT increases the shelf-life of your tweet. It’s the endless cycle: if you tell two friends a secret, and they tell five people, and those five people tell five more people, then soon everyone knows your secret—or your tweet.


8 Step Social Media Strategy [Infographic]

by · March 27, 2013

Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.

A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media.


Social Media Workflow [Infographic]

by · December 19, 2012

News flash – there are costs associated with social media.

It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be a cost barrier. The fact is that many tools are free or very affordable. But social media still has costs attached to it – a “different kind of expensive” as my friend Jay Baer likes to say.


Today’s Social Business (INFOGRAPHIC)

by · November 2, 2012

There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.


Our Love Affair with Mobile [INFOGRAPHIC]

by · October 12, 2012

Is mobile more important than social? Tim Hayden, Senior VP Mobile Strategist at Edelman says it is. As we examine today’s fast adoption to mobile and how user behaviors are inviting opportunity for mobile marketing in big ways, we cannot help but be fascinated, borderline-obsessive with today’s new world of mobile.

Big Love

Just what has made this technology woo us into a love affair that we can’t take our eyes off of? From our human need to connect and learn to the virtual and visual attributes this convenient piece of master machinery provides, there is more than one reason we all are compulsively touching and embracing it.


Content Marketing Basics [INFOGRAPHIC]

by · September 18, 2012

With 90% of B2B marketers using content marketing to grow their business today, it would be helpful to examine the variety of content types and understand the best approach for you and your business. Jolina Pettice from TopRank Online Marketing presented some clarity on best practices for today’s B2B marketing and optimization tips for content during Explore in Minneapolis.

This glance and go infographic captures some of the takeaways including the marketing basics of content marketing as part of the Tips-n-Trends Explored where the mind-blowing subject matter presented by some of today’s social media marketing experts shared from the SME’s events are parsed down and passed around.