Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all contribute to how, or even if, you measure the business performance of infographics.
ROI is calculated as follows: (Gain from an investment – Cost of the investment) / Cost of the investment
The formula is simple enough. So why do ROI discussions always seem to have the potential to become acrimonious? Like a good political debate, how you approach the measurement of your content marketing and communication initiatives can depend on your perspective.
In many ways, using infographics to communicate with internal stakeholders serves the same purpose as using them in a content marketing capacity with external audiences. They get people’s attention, help simplify complex ideas, and embed understanding.
Infographics are becoming a mainstream marketing communication tool, thanks in part to the exposure they have gained across social media channels. But has this digital exposure increased adoption of information design as a tool for internal communication, education, and decision-making?
INTERNAL ADOPTION OF INFOGRAPHICS
Although not as popular as content marketing infographics targeted at external audiences, data visuals and information designs created to communicate with employees are slowly being adopted by organizations.
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