Posts tagged as:

Information graphics

Social Media Transparency [Infographic]

by · January 23, 2013

The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences.

Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization.

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The Economics of Bad Outreach

by · November 1, 2012

I received an email pitch recently that prompted me to question the economics of lazy outreach.

Is there risk to the bottom line for organization’s that cut corners in the way they reach out to prospects and influencers? My theory is that the practice of lackluster research, or worse, the lack of research altogether, combined with the use of form letters, spam and automated emails has the potential to erode business value.

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Our Love Affair with Mobile [INFOGRAPHIC]

by · October 12, 2012

Is mobile more important than social? Tim Hayden, Senior VP Mobile Strategist at Edelman says it is. As we examine today’s fast adoption to mobile and how user behaviors are inviting opportunity for mobile marketing in big ways, we cannot help but be fascinated, borderline-obsessive with today’s new world of mobile.

Big Love

Just what has made this technology woo us into a love affair that we can’t take our eyes off of? From our human need to connect and learn to the virtual and visual attributes this convenient piece of master machinery provides, there is more than one reason we all are compulsively touching and embracing it.

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Social Business Design [Infographic]

by · September 26, 2012

I’m fascinated by the evolving thought leadership around the subject of social business.

I believe in the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected.

As an idea or concept, social business is complex. The folks at Dachis Group offer this definition:

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Social Strategy Roadmap Infographic

by · September 3, 2012

Are you being called to drive the social strategy in your organization? You may be fueled up and ready to put the pedal to the metal, but that doesn’t mean your employer is ready to ride shot gun. Today’s road blocks may be keeping you from reaching success.

Tips-n-Trends Explored: a series of digital marketing takeaways from Explore, SME's five-star, five-city social media conference.

Nick Westergaard from Brand Driven understands the digital change agent’s challenges. He classifies them as Time, Talent and Terror and they are the internal obstacles to social media success.

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The ROI of Infographics

by · August 1, 2012

Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all contribute to how, or even if, you measure the business performance of infographics.

ROI is calculated as follows: (Gain from an investment – Cost of the investment) / Cost of the investment

The formula is simple enough. So why do ROI discussions always seem to have the potential to become acrimonious? Like a good political debate, how you approach the measurement of your content marketing and communication initiatives can depend on your perspective.

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Infographics Inside the Organization

by · July 25, 2012

In many ways, using infographics to communicate with internal stakeholders serves the same purpose as using them in a content marketing capacity with external audiences. They get people’s attention, help simplify complex ideas, and embed understanding.

Infographics are becoming a mainstream marketing communication tool, thanks in part to the exposure they have gained across social media channels. But has this digital exposure increased adoption of information design as a tool for internal communication, education, and decision-making?

INTERNAL ADOPTION OF INFOGRAPHICS

Although not as popular as content marketing infographics targeted at external audiences, data visuals and information designs created to communicate with employees are slowly being adopted by organizations.

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The Importance of Setting Infographic Objectives

by · July 12, 2012

The Internet is full of infographics that lack fundamental direction or purpose. These types of information designs can be ineffective as a communication tool as well as a time and labor drain on your organization.

Before jumping into the design phase there are a couple of important questions you should ask yourself: What is the purpose of your infographics? What goals does your organization hope to accomplish by using infographics as a communication tool?

UNDERSTANDING YOUR AUDIENCES’ INFORMATION NEEDS

To help shape your infographic objectives, it’s important to understand:

• The audience you are creating infographics for AND

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