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Instagram

Why the photo explosion isn’t a technology story

by · September 16, 2014

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before.

But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos.

Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its wake.

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The Comeback Kids

by · January 25, 2013

Last week, I found myself working on a strategy for MySpace. Yes, MySpace. The newest iteration of the old school social site ended its invitation-only private beta, coinciding with new co-owner Justin Timberlake launching his first single in over five years. The completely reimagined UX has gotten coverage by everyone from Mashable to Forbes.

Just the week prior, I was checking out rave reviews for the new iPhone app for Flickr, launched as part of Yahoo’s latest attempt to return to digital relevance.  It was a well-timed launch, coming just before the current front-runner in photo sharing platforms, Instagram, took a major misstep with their latest terms and conditions.

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Enjoying Pleasure Island?

by · January 2, 2013

After the recent kerfuffle over Instagram’s terms of service, the powers that be went back to the drawing board and, in the meantime, reinstituted their previous terms about advertising that had not raised as many eyebrows.

Much like Pleasure Island in “Pinocchio,” Instagram is packed with fun features, all for free, and few who enjoy playtime give much thought to what’s in it for the purveyors of pleasure.

In the (unlikely) event that you aren’t familiar with the changes Instagram made, the salient points are covered here. The one that sparked the most concern was the provision allowing Instagram to use user content in advertising without compensating (or even notifying) the user. Instagram has since clarified that it does not claim ownership in user content. Currently, the terms read:

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SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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10 Tips to Maximize Event Coverage Via Video

by · July 25, 2012

As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.

Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.

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Do You Have an Image Problem? Here Are 3 Ways to Solve That!

by · March 30, 2012

A picture is worth a thousand words right? Then why do we depend so much on writing word after word, sentence after sentence and hope that words alone will communicate the message we want to deliver? In many cases we rely on our words to stand on their own and forget the power of images to reinforce our message or an experience.

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Location-Based Services Take a Turn for the Horrible

by · March 19, 2012

Editor’s Note: This is a guest post written by Mike Schneider, SVP Digital Incubator at Allen & Gerritsen, and co-author of Location-Based Marketing for Dummies.

Yes. This is another post inspired by things that happened during SXSW.

This one is about a former darling of the conference, Location Based Services. Here is the primer: Location is a textural piece of information that gives a piece of context. Location alone is just a latitude and longitude. It becomes Place when you add structure like address, phone number offers and other content.

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