The role agencies play for brands is changing. The disruption that is coming will require agencies to completely rethink how they approach servicing clients, how they structure their teams, and the services they offer clients. Further, it will require brands to take a hard look at their agencies to determine if they are able to meet their growing demands.
Agencies have long been though of as the thought leaders who are able to drive marketing innovation, however the rise of new marketing approaches include social media, mobile, and content marketing are forcing agencies to take a hard look at how they can fulfill the demands of their clients while keeping pace with technology that is literally changing and evolving right in front of us.
The following trends are set to turn the agency model on its head: