Posts tagged as:

internet marketing

Facebook Doesn’t Suck, Your Strategy And Attitude Does

by · April 16, 2014

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling.

We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65 cents a click, you reach nearly 15,000 targeted people as I did this past week for one of my clients. That’s an absurd return – OK, not absurd– but it’s pretty damn good for less than $50.


Businesses Have Something to Learn from Internet Marketers

by · February 27, 2013

For some of us the words “online marketer” makes us want to throw up in our mouth a little. Why? Because most people think of online marketers as those people who trick you into giving them your email address so they can spam you with crappy offers for things you don’t want. I’ve certainly run into my share of these. But here’s the reality. Love ‘Em or Hate ‘Em, we all have something to learn from online marketers.


Everything isn’t a nail.

by · January 11, 2013

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow

In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts.


Content Marketing: The Beautiful Buzz and the Hellacious Hangover

by · December 28, 2012

Traditional advertising diehards practically invented the two-martini lunch, but the old saps have been shunned from today’s meaningful marketing shindigs. To get their kicks, they mostly go to bonfire parties and burn their clients’ money.

Meanwhile, us new media maniacs are partying hard on content marketing.

The cork’s been yanked. Everyone’s tipping a glass.

And what a buzz. This gloriously intoxicating content marketing cocktail, this newly discovered recipe—two parts education, one part search, one part social—with an optional splash of advertising.


Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C

by · October 25, 2012

How do I put this gently?

Your outfit looks … well, it looks a little frumpy.

I know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re there – as you should be – to be judged on the quality of the work you do and your depth of expertise on your subject matter and all that.

You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. They just need to give you that chance, right?


Social Strategy Roadmap Infographic

by · September 3, 2012

Are you being called to drive the social strategy in your organization? You may be fueled up and ready to put the pedal to the metal, but that doesn’t mean your employer is ready to ride shot gun. Today’s road blocks may be keeping you from reaching success.

Tips-n-Trends Explored: a series of digital marketing takeaways from Explore, SME's five-star, five-city social media conference.

Nick Westergaard from Brand Driven understands the digital change agent’s challenges. He classifies them as Time, Talent and Terror and they are the internal obstacles to social media success.


SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.


Search. Social. Mobile. Optimized!

by · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.


How I Created a Ghost Town on the Web

by · March 27, 2012

One of the most satisfying experiences is having a website take off in popularity.

People are linking to you and sharing your stuff, responding to your emails, spending time and leaving comments, and in some cases opening their wallets.

It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps.

I’ve been lucky enough to be part of this a few times.


Image by Allie Caulfield

But I’ve also been on the other side of the proverbial digital media tracks. In the area where you roll your windows up, put your head down and wait for it to be over. In a ghost town on the web.

It happened again on a recent lark of a side project where I didn’t take my own advice and ended up making some stupid mistakes.

Fueled (and blinded) by my own idea, I killed my last blog before it truly had a chance to live. Here are the lessons I learned: