Internet Marketing

10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

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3 Questions to Ask Before Jumping on a Marketing Bandwagon

by Andrew Hanelly · September 1, 2011

It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap, awards to win, client and board expectations to exceed and egos to stroke. So we see something shiny and we chase it. We see a toy and call it a tool, and make it part of our marketing program.

And who can blame us? We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late.

But what if it’s too soon? What if there’s never a good time to adopt? What if we’re adopting a technology or approach that could fundamentally shift the relationship we have with our audience in a detrimental way?

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Join Me In Atlanta For The Social Media Integration Conference

by Jason Falls · July 20, 2011

It’s one thing to concoct a great social media campaign, using all the most effective tactics and best practices. It’s another to be able to integrate those strategies and tools into your existing business structure. Social media integration and execution is what drives results, so it’s important to have a solid understanding of the implementation of your social media plan.

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Don’t Miss Explore & Engage In Denver June 14

by Jason Falls · May 19, 2011

Back in January, Brian Solis and I joined forces with Social:IRL in Wichita, Kansas, to bring attendees a jam-packed day of social media learning with some interesting talks, discussions and workshop-type content. The event was called Explore and Engage. Thanks to Social:IRL organizer Ben Smith, we’re at it again on June 14, but this time in Denver, Colorado.

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Skip The Fluff Puff Marketing And Fix What’s Broken

by Eric Brown · April 12, 2011

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky.

One must have a keen understanding of why the business is marketing in the first place, to sell more stuff. That’s it. Most of the other yap you are doing is fluff puff marketing and both it and you could go away and no one would notice … except the person who’s job it is to do the tasks that might get eliminated.

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B to B Companies: Social Marketing and A Cautionary Tale

by Ilana Rabinowitz · March 2, 2011

Dear John,

I’m sorry to have to say this to you but I don’t want you to contact me any more. The last email you sent pretty much did it for me with you and your kind. What you said is so annoying that although I didn’t say this to you directly (because I don’t even bother to answer your calls and emails), if I were to talk to you I would say, “You don’t have the right to email or contact me.”

In case you forgot what got me so upset, here it is: