Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.
Today’s silos include three types of optimization experts.
One of the most satisfying experiences is having a website take off in popularity.
People are linking to you and sharing your stuff, responding to your emails, spending time and leaving comments, and in some cases opening their wallets.
It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps.
I’ve been lucky enough to be part of this a few times.
Image by Allie Caulfield
But I’ve also been on the other side of the proverbial digital media tracks. In the area where you roll your windows up, put your head down and wait for it to be over. In a ghost town on the web.
It happened again on a recent lark of a side project where I didn’t take my own advice and ended up making some stupid mistakes.
Fueled (and blinded) by my own idea, I killed my last blog before it truly had a chance to live. Here are the lessons I learned:
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