Internet Marketing

B to B Companies: Social Marketing and A Cautionary Tale

by Ilana Rabinowitz · March 2, 2011

Dear John,

I’m sorry to have to say this to you but I don’t want you to contact me any more. The last email you sent pretty much did it for me with you and your kind. What you said is so annoying that although I didn’t say this to you directly (because I don’t even bother to answer your calls and emails), if I were to talk to you I would say, “You don’t have the right to email or contact me.”

In case you forgot what got me so upset, here it is:

Hi

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6 Ways to Prep for Advertising Online

by Jason Falls · February 19, 2011

Editor’s Note: This is a guest post by Cam Lay, Director of Marketing for Yodle, a leading provider of local online advertising.

Before you can establish an online advertising plan for your local business, you need a few key marketing basics in place. After you have that, you’ll know that you know what you need to know (follow that?), and your plan will be grounded firmly in reality and primed for success. Although most of these basics hold true for traditional media advertising, the beauty of online advertising is that you can test it quickly and affordably —and make adjustments to your mix or your message in almost real time. Here are the six building-block tasks that any serious marketer has to tackle:

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Three Marketing Trends for 2011

by Jason Falls · January 5, 2011

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

These three concepts are not new – in fact they are age-old techniques that merchants have used whenever they came to public markets to sell their wares and stood face-to-face with the customer. For a while, in the era of mass media, these vital elements were lost, but now, digital marketing tools like websites and social media give us the opportunity to recapture elements of that personal relationship.

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ATTENTION: Jim Kukral Knows How You Can Make Money Online

by Jason Falls · November 30, 2010

If there’s one thing everyone who reads this and any other marketing blog wants to know, it’s how to make money online. While some of you may not admit it, at the end of the day we’re marketers. The goal of our jobs is to drive business through marketing our products or services. Whether we’re jonesing for the affiliate or passive revenue to help us quit our jobs or noodling on how to move more stuff through the supply chain, we all want to know how to make money online.

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How to Create a Frictionless User Experience for Your Website (Part 1)

by Adam Helweh · November 24, 2010

Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.

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Online Marketing Tips from the Farmer’s Market

by Adam Helweh · September 7, 2010

My wife and I have been attempting to hit the local farmer’s market every Sunday. Our intention is to eat healthier and support some local businesses. This last Sunday marked our second trip and being quite the “people watcher” I had a few observations that struck me as having similarities to how marketing on the web works. For instance, compare the throngs of people browsing the stands of fresh produce to the eb and flow of the world wide web. Many of the stands sold the same items as their competitors who were only feet (read: clicks) away. Vendors with more easily accessible product layouts, a wider variety of items and better prices were seconds away from any of the patrons.

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