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Jason Falls

Get Ready For Firefly Funnel Cake Fandango!

March 8, 2010 · Comments

Some of you know my dad, Chillie Falls, owns a funnel cake trailer. He even blogs about his adventures selling cakes all over Virginia and elsewhere. You also probably know that I’ve been known to put on a party or two in my time. And yeah, sometimes they sound like an odd combination of locations and themes, but we always wind up blowing the roof off the joint.

When Dad joined Twitter and started chatting with all the freaks and geeks in Internetland, he said, “I’d love to go to one of these conferences and meet all these folks.” Well, get ready, Dad.

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Community Building Tips From Spike Jones

January 13, 2010

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around Maker’s Mark bourbon. Sexy product. Passionate people. Fun times. The Harley Owner’s Group is similar. Sexy product. Passionate people. Fun [...]

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Exploring Corporate Blogging: A Call To Action

December 17, 2009

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying [...]

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The Franchise And Social Media: SME-TV With Ruby Tuesday

December 11, 2009

Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.

Ruby Tuesday And Social [...]

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Shave My Goatee For Male Cancer Research

October 29, 2009

A funny thing happened on Twitter last night. David Armano and I got into a (light hearted and fun) discussion about the two of us being sexy bitches. (I know … silly, but bear with me here.)
Somehow the notion of me shaving my goatee to raise money for a good cause came up. So, I’ve [...]

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The Power of New

July 24, 2009

This was going to be a difficult post to write. Then I decided to emphasize the new, not the old.
I set out next week on a new venture. New because a new professional challenge beckoned me. New because a tired mind begged me. New because too many voices, only a few of them my own, [...]

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7 Ways to Avoid Being a Social Media Clone

May 22, 2009

I was sitting in a meeting a few days ago and made a statement on how it would be nice if someone could clone me and then send my clone to attend my next meeting. It seemed comical at the moment and everyone chimed in on how productive it would be if they had their [...]

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A Little Holiday Cheer From Social Media Explorer

December 24, 2008

We’re spending time with our families for the rest of the week. But we didn’t want to leave you hanging. Here’s the first-ever look at the three of us together. Happy Holidays to you and yours.

Permanent link to this post (38 words, estimated 9 secs reading time)

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Blogger Social: 80 Marketing Bloggers Partying Can’t Be Wrong

April 4, 2008

This morning I leave for Blogger Social, Drew McClellan and Christina Kerley’s wild idea to have a lot of people link to them over the course of six or eight months and, as a bonus, gather the world’s top marketing bloggers in New York City for a weekend of socializing. There’s no conference, no sessions, [...]

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Lijit Offers Your Site Trusted Search Component

April 2, 2008

Image from WikipediaThere’s a Lijit search widget over on the right side of my blog. A friend asked me last week what it did and why I had it. Frankly, because I really like the neat little avatar display of all my social networking sites where I can be found. You can click on them [...]

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A New Look, A New Outlook

March 29, 2008

Welcome to the new look of Social Media Explorer. No, the layout hasn’t really changed, but we now have a logo and we no longer have our masthead in the clouds, even if there is a funky image cut-off I’m still trying to fix. The change comes on the heels of several months of [...]

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