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Jason Falls

On Entrepreneurship, Success, Failure and Personal Branding

by · December 1, 2014

My hope when starting Social Media Explorer in 2007 (as a blog … it later became a business) was to build a brand that could survive without me.  Success came in 2012 as I stepped away and Nichole Kelly and team took over the agency side of the business so I could focus on events. Then in late 2012, I completely stepped away for a new challenge at CafePress.

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Saying Yes to the Unexpected

by · December 14, 2012

By the time this goes to press, the latest career news for Jason Falls and me will be public.  Our move to CafePress is exciting. It means that we’ll be able to explore, in depth, the intersection of social technology and retail marketing in a large-scale ecommerce application.

This is exciting for so many reasons. Several years ago, I described SEO as “copywriting with a scoreboard.” Talented marketers shouldn’t ever be afraid of having their work measured against an objective standard, and there’s no more hard proof of ROI than having your work tied directly to online sales. A recent article from The Next Web says that the largest online retailers have been slower than the rest of the web to adopt social technologies, like social login. CafePress is making a big commitment to that adoption, and I’m thrilled to be a part of it.

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The Difference In Me and SME

by · December 3, 2012

Social Media Explorer is a growing enterprise. No, not in the, “We’ve got 10,000 employees,” sense of the word, but this blog-turned-business is doing quite well, I’m thankful to report.

I’ve had several conversations recently which insinuated that I am Social Media Explorer and, conversely, SME is me. If that were the case, it would have gone out of business a long time ago. I’m clever, but not that good. Heh.

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8 Takeaways From Portland Explore

by · November 20, 2012

Learning curves as steep as a wall. The impact of technology, especially the social tools, are changing the landscape of our lives, communities and commerce.  There is no doubt that the digital era is significantly shifting the marketplace across multiple functions forcing change to happen before success and sustainability can be experienced for any profession. As digital marketers who have an early adoption mindset to new technologies, we are not only faced with our own learning curve, but we are tasked to help usher others to climb.

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Today’s Social Business (INFOGRAPHIC)

by · November 2, 2012

There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.

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What A Little App That Could Means For Social Media Explorer

by · July 31, 2012

If you haven’t seen the new iPhone app Over, you really should. It’s the brainchild of Aaron Marshall, my business partner at Social Media Explorer. Yes, I’ve helped push it along and promote it to my networks, but technically I have nothing to do with its success.

In fact, Over has taken off so well that Aaron and I are parting ways so he can build more and focus on the app and its parent company, Potluck. It’s a bittersweet move for both of us … we’ve had a lot of fun building some neat things together at SME … but he has hit upon something that no friend in his right mind would hold him back from.

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Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by · May 21, 2012

I’m proud to tell everyone that two of your regular writers here, me and Nichole Kelly, have decided to merge our companies to form a new digital marketing agency. It will be a division of Social Media Explorer called SME Digital. Nichole is now the president of our new effort to combine forces. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

For the official company word, visit our release on PitchEngine.

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Social Media Explorers Head to Nashville

by · April 12, 2012

Editor’s Note: Andrea Cook has joined the writing staff here at SME as our event correspondent. She will be blogging and Tweeting from Explore Nashville tomorrow (and is even being trusted with my Twitter account to share insights from the day). So to introduce her, I thought she should write a little preview of what she’s expecting tomorrow. She’s a little gratuitous on making me sound good below, but she’ll get over that as she gets to know me better. Heh. Enjoy!

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Watching Me Blog

by · April 10, 2012

Mitch Joel tagged me in a meme. I know. How very MySpace of him. Heh.

Last week he wrote a neat post over at Six Pixels of Separation in an answer to a commentor who wanted to know more about how he, Mitch Joel, blogs. It’s always neat to peek behind the curtains a bit and see what others use or do to spur their creative process, so I read the post (as I do with most of Mitch’s).

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