Posts tagged as:

Jason Falls

Win Free Stuff Tomorrow With The SME Holiday Extravaganza

by Jason Falls · December 15, 2011

To celebrate the holiday season, I’ve decided to host a webinar called the Exploring Social Media Holiday Open Topic, Free Stuff Extravaganza. It’s tomorrow, Friday, Dec. 16 at 1 p.m. ET/11 a.m. PT. It’ll be open topic, so you can ask me, or any of the other folks who happen by the call … I’ve heard rumors that DJ Waldow, Tom Webster and perhaps some others might make it … anything you’d like to ask. If I don’t have an answer, I promise to make one up that will suffice. Heh.

Read More →
3 comments

Social Media Marketing In Alaska

by Jason Falls · November 10, 2011

One of the winners of Social Media Explorer’s free passes to BlogWorld & New Media Expo last week was Elizabeth Nerland from Crescendo Consulting in Anchorage, Alaska. Crescendo is a firm focused on marketing services but one that is learning and transitioning into the social media realm.

I caught up with Elizabeth at BlogWorld to chat with her about what she was learning, what takeaways she would have to share with the folks back in Anchorage and the social media space in Alaska:

Read More →
7 comments

Brighter Smiles Through Social Media?

by Jason Falls · November 9, 2011

Our grand prize winner for Social Media Explorer’s free passes to last week’s BlogWorld & New Media Expo was Beth Gaddis from Coast Dental. Beth is charged with providing content and community management to 180 dentists offices that are a part of the Coast Dental brand. Talk about social media management!

She was super excited to be at BlogWorld and I not only had the chance to catch up with her for a quick episode of Social Media Explorer TV, but also got to hang out with her a bit at the show. Nothing like wings, beer and college football to bridge that virtual connection with someone into an in-real-life one!

Read More →
10 comments

The Brandwashing Of Our Brains

by Jason Falls · October 14, 2011

Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy is a riveting, if not shocking, look at just how pervasive the persuasive can be. From advertising that taps into our deep-seeded psychological desires for acceptance, status, sex and power to being marketed to in utero, the book dives into the manipulative power of advertising to degrees no book has gone before.

Read More →
9 comments

Integrating Social Media Key Challenge For Brands

by Jason Falls · October 4, 2011

Integrating a company’s social media marketing efforts with its other marketing channels seems to be a recurring challenge with companies and brands across the world. Traditional media and marketing stems from the campaign and broadcast messaging mentality while social media marketing is more of a multi-logue — not a monologue or dialogue, but one where each person in the mix can see the communications of others. The philosophical approach is different and integration can be hard.

Read More →
0 comments

Building A Scalable Social Business

by Jason Falls · September 21, 2011

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that came from that report will be the subject of Jeremiah’s opening keynote at the Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. The extended early bird registration ends THIS SATURDAY, Sept. 24. Reserve your seat on our registration page or below.

Read More →
5 comments

Early Bird Deadline For Boston Extended Until Saturday!

by Jason Falls · September 19, 2011

Good news Boston and those wishing to come to Boston for the Awareness Exploring Social Media Business Summit Oct. 17! We’ve extended the Early Bird Deadline for one more week! Get a full day’s worth of awesome speakers, learning and networking for just $250 by registering for the event now.

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature Todd Defren, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, DJ Waldow, Mike Schneider, Mike Lewis and myself. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

Read More →
0 comments

Expanding Social Media Explorer

by Jason Falls · September 5, 2011

This week marks the fourth anniversary of Social Media Explorer, the blog. SME became a consultancy just over two years ago. Today, we enter a new era in what SME is as a company and its mission.

Last Thursday, Social Media Explorer officially acquired TechSMO, the consultancy of Aaron Marshall, another Louisville-based digital marketing consultant. Aaron is now SME’s chief product officer. While not wire-service news in the mergers and acquisitions world, we’re excited about taking Social Media Explorer from a consultancy to a company. And we’ve put some more definition to what we are. See more press release-type info with our release.

Read More →
54 comments

Help Clean Up Louisville And Louisville Clean Up!

by Jason Falls · August 22, 2011

As you know from last week’s announcement, I’m one of eight competitors in the Ford F-150 EcoBoost Challenge. I’m in competition starting today and running through Friday with seven other online influencers in seven other cities to see who can A) Average the best miles per gallon each day in our super-cool Ford F-150 EcoBoost trucks; B) Get the most votes on Facebook; and C) Drive the most volunteers to our community service project activity. That community service project is this Saturday and I’ve chosen what I’m going to ask Louisville to join me in doing to help our community.

Read More →
0 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests