By the time this goes to press, the latest career news for Jason Falls and me will be public. Our move to CafePress is exciting. It means that we’ll be able to explore, in depth, the intersection of social technology and retail marketing in a large-scale ecommerce application.
This is exciting for so many reasons. Several years ago, I described SEO as “copywriting with a scoreboard.” Talented marketers shouldn’t ever be afraid of having their work measured against an objective standard, and there’s no more hard proof of ROI than having your work tied directly to online sales. A recent article from The Next Web says that the largest online retailers have been slower than the rest of the web to adopt social technologies, like social login. CafePress is making a big commitment to that adoption, and I’m thrilled to be a part of it.