Jason Falls

Building A Scalable Social Business

by Jason Falls · September 21, 2011

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that came from that report will be the subject of Jeremiah’s opening keynote at the Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. The extended early bird registration ends THIS SATURDAY, Sept. 24. Reserve your seat on our registration page or below.

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Early Bird Deadline For Boston Extended Until Saturday!

by Jason Falls · September 19, 2011

Good news Boston and those wishing to come to Boston for the Awareness Exploring Social Media Business Summit Oct. 17! We’ve extended the Early Bird Deadline for one more week! Get a full day’s worth of awesome speakers, learning and networking for just $250 by registering for the event now.

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature Todd Defren, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, DJ Waldow, Mike Schneider, Mike Lewis and myself. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

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Expanding Social Media Explorer

by Jason Falls · September 5, 2011

This week marks the fourth anniversary of Social Media Explorer, the blog. SME became a consultancy just over two years ago. Today, we enter a new era in what SME is as a company and its mission.

Last Thursday, Social Media Explorer officially acquired TechSMO, the consultancy of Aaron Marshall, another Louisville-based digital marketing consultant. Aaron is now SME’s chief product officer. While not wire-service news in the mergers and acquisitions world, we’re excited about taking Social Media Explorer from a consultancy to a company. And we’ve put some more definition to what we are. See more press release-type info with our release.

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Help Clean Up Louisville And Louisville Clean Up!

by Jason Falls · August 22, 2011

As you know from last week’s announcement, I’m one of eight competitors in the Ford F-150 EcoBoost Challenge. I’m in competition starting today and running through Friday with seven other online influencers in seven other cities to see who can A) Average the best miles per gallon each day in our super-cool Ford F-150 EcoBoost trucks; B) Get the most votes on Facebook; and C) Drive the most volunteers to our community service project activity. That community service project is this Saturday and I’ve chosen what I’m going to ask Louisville to join me in doing to help our community.

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A Flurry Of Activity For Social Media Explorer

by Jason Falls · May 9, 2011

The next three weeks or so are going to be incredibly busy for me. But that normally means I’m going on the road and I get a chance to meet many of you in person, see you again if we’ve already met and perhaps even hang out for a while and have some valuable off-line social networking. Because there’s just so much going on this month, I wanted to spell it all out here and make sure you didn’t miss me if I’m coming to your town.

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Content Marketing Strategy Now Available From Powerhouse Consultancy

by Jason Falls · April 14, 2011

The Content Marketing Institute has long been one of, if not the go-to resource for content strategy, consulting and ideas for businesses considering blogging, email marketing, social media marketing and other channels where content drives engagement and business. Today the Content Marketing Institute formalized and announced a strategic consulting practice that makes high-level content marketing consulting accessible for more businesses. CMI founder Joe Pulizzi, along with strategist-in-residence Robert Rose, have pulled together an all-star lineup of content marketing minds to be available for client needs.

And me. Heh.

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Content Marketing Lessons from Warren Buffett

by Andrew Hanelly · April 5, 2011

Warren Buffett would have made an excellent blogger.

Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special.

He’s been through highs and lows in the stock market, and has always managed to come out on top. Along the way he’s learned a lot of valuable lessons, and a much of it can be applied to content marketing.

Some of his best insight:

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

warren buffett content marketing lessons

Image: thewalkingirony

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Reader Poll: What Book Should Jason Write

by Jason Falls · December 7, 2010

I can assure you this is little more than a lark, but I’d love to hear what you have to say. I’ve been approached a couple times about writing a book and have never felt the need or desire to do such. Still, the idea is intriguing, though I wouldn’t want to write just another social media marketing book.

So take a gander at the poll question below and tell me what you think. What should I write about, if I were to do so at all? Philosophy, practical/tactical stuff, overall marketing philosophy, not about social media at all, pulp fiction, non-fiction about my crazy family? Love to hear your feedback.

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