The recent hacking of two major brand accounts (Burger King and Jeep) should have prompted some conversations and concern among those of you who manage a Twitter account for your brand. Whether you’re a Fortune 500 multinational or a local small business armed with Tweetdeck and a prayer, it’s time to do some deeper thinking about security.
The Good News First
- Fortunately, for both Jeep and Burger King, no permanent damage was done to their reputation or the value of their respective brands.
- Twitter issued a security fix!