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Jeremiah Owyang

The No Bullshit Guide To The Collaborative Economy

by · May 20, 2014

AirBnB wants you to stay in someone else’s house. Lyft wants you to order up a ride with someone you don’t know. Relay Rides goes a step further and wants you to borrow cars from people you don’t know or — shudder to think — loan your car to a complete stranger.

There’s collaborative fundraising, food preparation, clothing and other goods. Everything from loans to leftovers has some sort of collaborative app or approach today. Welcome to the collaborative economy.

But how sustainable is it?

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Social Media Measurement Model [Infographic]

by · May 24, 2012

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components:

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Succeeding in Social Media, One Session at a Time

by · March 13, 2012

There are tons of social media conferences out there and it’s hard to decide which ones will have the best speakers,  accommodations, networking opportunities and food (aside from Explore, of course). But what if there was a conference that featured 27 of the industry’s leading professionals, recordings and transcripts of each session, AND it’s acceptable to be anti-social because it’s all held virtually? Heh.

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The Business of Infographics

by · October 5, 2011

A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As brevity becomes more important, infographics present brand journalists with a great opportunity to deliver knowledge, ideas, solutions, etc., in a manner that can be quickly consumed, understood and remembered.

Robin Richards, Information Design Director at the creative firm JESS3, says this about infographics:

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Building A Scalable Social Business

by · September 21, 2011

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that came from that report will be the subject of Jeremiah’s opening keynote at the Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. The extended early bird registration ends THIS SATURDAY, Sept. 24. Reserve your seat on our registration page or below.

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Early Bird Deadline For Boston Extended Until Saturday!

by · September 19, 2011

Good news Boston and those wishing to come to Boston for the Awareness Exploring Social Media Business Summit Oct. 17! We’ve extended the Early Bird Deadline for one more week! Get a full day’s worth of awesome speakers, learning and networking for just $250 by registering for the event now.

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature Todd Defren, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, DJ Waldow, Mike Schneider, Mike Lewis and myself. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

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Altimeter Offers Social Media Championing Research With Strategist Report

by · November 10, 2010

Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the Corporate Social Media Strategist.” It’s the result of months of research and interviews with enterprise-level (companies of 1,000 or more employees) social media strategists and those that counsel them. The report is, to my knowledge, the first deep look into the emerging role of the social media decision-makers at companies around the world.

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Social Business Model – The Sunflower

by · September 16, 2010

In order to tap into the true potential of social media, businesses will have to make a cultural investment – and begin the process of evolving into social organizations.  This integration of social communication within/across organizational ecosystems is becoming a more tangible possibly as companies and non-profits begin to embrace emerging technology while developing more strategic approaches to social media.

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The Future Of The Social Web According To Forrester, Owyang

by · May 5, 2009

Jason Falls

Jason Falls

The ever-present and seemingly omniscient Jeremiah Owyang has authored another report from Forrester well worth reading. “The Future of the Social Web,” was released to Forrester clients on April 27. You can purchase the report or become a client on their website.

Owyang, along with editors and co-authors Josh Bernoff, Cynthia Pflaum and Emily Bowen, essentially cover the immediate future of the social web to which businesses need to focus with regard to OpenID. The report surmises, in essence, that today’s customer and business experience is frustrating because profile information varies from site to service and beyond. OpenID platforms like Facebook Connect offer data portability for individual identities. Essentially, you log in to one network and it carries your credentials through to other networks and unifies your social footprint.

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