Jeremiah Owyang

The Business of Infographics

by Mark Smiciklas · October 5, 2011

A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As brevity becomes more important, infographics present brand journalists with a great opportunity to deliver knowledge, ideas, solutions, etc., in a manner that can be quickly consumed, understood and remembered.

Robin Richards, Information Design Director at the creative firm JESS3, says this about infographics:

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Building A Scalable Social Business

by Jason Falls · September 21, 2011

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that came from that report will be the subject of Jeremiah’s opening keynote at the Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. The extended early bird registration ends THIS SATURDAY, Sept. 24. Reserve your seat on our registration page or below.

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Early Bird Deadline For Boston Extended Until Saturday!

by Jason Falls · September 19, 2011

Good news Boston and those wishing to come to Boston for the Awareness Exploring Social Media Business Summit Oct. 17! We’ve extended the Early Bird Deadline for one more week! Get a full day’s worth of awesome speakers, learning and networking for just $250 by registering for the event now.

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature Todd Defren, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, DJ Waldow, Mike Schneider, Mike Lewis and myself. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

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Altimeter Offers Social Media Championing Research With Strategist Report

by Jason Falls · November 10, 2010

Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the Corporate Social Media Strategist.” It’s the result of months of research and interviews with enterprise-level (companies of 1,000 or more employees) social media strategists and those that counsel them. The report is, to my knowledge, the first deep look into the emerging role of the social media decision-makers at companies around the world.

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Social Business Model – The Sunflower

by Mark Smiciklas · September 16, 2010

In order to tap into the true potential of social media, businesses will have to make a cultural investment – and begin the process of evolving into social organizations. This integration of social communication within/across organizational ecosystems is becoming a more tangible possibly as companies and non-profits begin to embrace emerging technology while developing more strategic approaches to social media.

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The Future Of The Social Web According To Forrester, Owyang

by Jason Falls · May 5, 2009

Jason Falls

The ever-present and seemingly omniscient Jeremiah Owyang has authored another report from Forrester well worth reading. “The Future of the Social Web,” was released to Forrester clients on April 27. You can purchase the report or become a client on their website.

Owyang, along with editors and co-authors Josh Bernoff, Cynthia Pflaum and Emily Bowen, essentially cover the immediate future of the social web to which businesses need to focus with regard to OpenID. The report surmises, in essence, that today’s customer and business experience is frustrating because profile information varies from site to service and beyond. OpenID platforms like Facebook Connect offer data portability for individual identities. Essentially, you log in to one network and it carries your credentials through to other networks and unifies your social footprint.

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The Marketing Of No Marketing At SXSW

by Jason Falls · March 10, 2008

There might be a social post later, but the “Self-Replicating Awesomeness, The Marketing Of No Marketing,” session is worth a post of its own. In my opinion, six of the top social media and community building minds on the planet were panelists. There’s too much knowledge there to just mention it.

Scott Monty Stowe Boyd and I joined up with Kristie Wells to go to the session, which was weird since it featured her husband, Chris Heuer, along with Jeremiah Owyang, Hugh MacLeod, Deb Schultz and Tara Hunt and moderated by David Parmet. The framework for the conversation was to find out how to market into a community without being overbearing like traditional advertising and how to build community around a product.