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Jim Beam

Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should Zell sell the rights. You generate a fake news story with your own comedy writing and send it to friends.

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Join Me For Some Real Exploration

November 10, 2007

Social Media Explorer isn’t just the name of my blog, but also my job title. While I threw out the suggestion to Todd Spencer, Doe Anderson’s CEO, as a joke, he cocked his head and said, “I kind of like that.” My business cards arrived a few days later and have proven to be the [...]

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