Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should Zell sell the rights. You generate a fake news story with your own comedy writing and send it to friends.
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This week, we payoff the promise of exploration with an adventure, both in social media and in the traditional, travel sense, as I take to both the Checker Auto Parts 500 NASCAR race at the Phoenix International Raceway and the Baja 1000 off-road race with Robby Gordon Motorsports and Jim Beam Racing.Visit our sponsors below Curated for relevance & quality
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