Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they [...]

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things [...]

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

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Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper business. Subscription [...]

In thinking about last week’s blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem lies in a misunderstanding on both sides of the equation. Public relations folks don’t understand the old-school ways of outreach [...]