Last week, I found myself working on a strategy for MySpace. Yes, MySpace. The newest iteration of the old school social site ended its invitation-only private beta, coinciding with new co-owner Justin Timberlake launching his first single in over five years. The completely reimagined UX has gotten coverage by everyone from Mashable to Forbes.
Just the week prior, I was checking out rave reviews for the new iPhone app for Flickr, launched as part of Yahoo’s latest attempt to return to digital relevance. It was a well-timed launch, coming just before the current front-runner in photo sharing platforms, Instagram, took a major misstep with their latest terms and conditions.