Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Driving to work the morning after Election Day I caught an interview with Renee Montagne and newly elected North Carolina Senator Kay Hagan. Montagne asked the senator-elect to elaborate on something which was a very simple request. The Dole-Hagan battle turned on a negative ad the Dole camp ran which many felt crossed the line into the unfair. Montagne said to Hagan, “Briefly remind us what that ad was an how big of a role you think it played.”
What the public mostly sees when spokespeople rely on talking points and messaging to avoid answering the question. Image by tvvoodoo on Stock.Xchng
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