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Keyword Rankings

Short Term Gain, Long Term Pain

by · December 30, 2013

You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.

Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.

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