Posts tagged as:

Klout

Keeping Giving Tuesday alive all year – #GivingTuesday

by · December 31, 2013

All year we’ve working to keep Giving Tuesday generosity alive each week. We’ve been featuring nonprofits and sharing tips.

In this final post of 2013, I asked a few people for their tips on keeping generosity alive in 2014. These are real people with really practical ideas.

Here are my two favorite.

Easy ways to keep Giving Tuesday generosity alive in 2014

    1. Explore payroll deduction

      Jay Headshot“If your employer has a program setup, make charitable contributions through payroll deductions. The advantages of this are:

      • It is much easier than having to write a check or enter your credit card online
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Influencer Marketing Can Be An Easy Button

by · October 28, 2013

There isn’t a marketer alive not looking for an easy button. Our culture and societal influences make us thirsty for them. We want things here, now, fast, cheap and smart, and we don’t want to put forth any effort to get it.

Social Media Marketing seems like an easy button to those that know no better. “Just open a Facebook page!” “Just get on Twitter!” “It’s Free!” and other assurances have driven many of today’s marketers to think Social Media Marketing is an easy button for their success.

But it’s not. However, one facet of social marketing can get close.

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Five Social Media Trends for 2013

by · December 6, 2012

You be the judge – did I hit my 2011 and 2012 predictions correctly? Assuming the answer is yes, I’m going to try and go three-for-three with this year’s crop of prognostications.  While these are all broader marketing trends, I’ve outlined what I think you, the social media marketer (or digital marketer), should give some brainspace to in 2013.

Transmedia Storytelling

We’re starting out with a content-focused trend. I felt that 2012 was all about content marketing, and 2013 will be no less so, but it’s gonna get a bit more complicated. It’s not enough anymore to just put out great content in your blog. Brands (and individual bloggers) will need to start ramping it up and telling their stories across multiple platforms, from blog to video to Twitter and back around again.

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SoLoMo Show EP 35: The Global Shift Towards Mobile, Twitter Advertising Updates And Klout’s New Social Influence Dashboard

by · September 8, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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Sneak Peek At Klout Shows Transparency

by · August 14, 2012

Klout is about to become less of a mystery to everyone. Or at least, how the service determines your influence will. A new release of the influence measurement tool hits this week and I got a sneak peek. Overall, it’s going to be easier for individual users to understand what impacts their scores. Not only does the new Klout have a user dashboard that shows what percentage of your score is impacted by which networks, but what metrics on those networks it’s seeing.

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Has Social Data Finally Escaped the Lab?

by · August 10, 2012

Marketing mad scientists have predicted that social data will reach its potential as a business resource for years. But CMOs have been hesitant to trust that social data could help fuel business transformation at all levels.

For the impact of social media to evolve into social business, three things will need to happen. Decision makers will need to trust and absorb social data. They’ll need to act on the implications of social data. And social data will need to escape the marketing silo. A new report from The CMO Club and Bazaarvoice indicates that these three things may be happening to a much greater extent than some people think.

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The Problems With Social Profiling

by · April 30, 2012

Jeremiah Owyang offered an insightful piece on how social profiling will work in the real world last week. We’re all aware that influence tools like Klout are being used to reward people with deals, perks and discounts based on their measure of online influence. Owyang rightfully predicts that what we’re seeing now is the tip of the iceberg, like it or not.

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Understanding Klout, Influence Marketing And Mark Schaefer

by · March 22, 2012

The hot new book on the market this spring is undoubtedly Mark Schaefer‘s first major label offering, Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing. With the identification of influencers and the often ego-driven game of social clout high on the need-to-know list of marketers, the time is right for an in-depth look at the subject. And Schaefer nails it with this book.

Now, this just so happens to coincide with Explore Nashville on April 13 which will feature, among other all-star speakers, Mark Schaefer. So I caught up with Mark this week to talk about the book, social influence’s long-term prospects, why Klout is the big focus right now and then what Mark will talk about in Nashville.

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