lawsuits
by Kerry O'Shea Gorgone">Kerry O'Shea Gorgone
December 13, 2013
I imagine you’d ruffle a few feathers among your Twitter audience if you were to tweet that you “own” them, but the fact is that a platform—access to an audience—has value, whether or not the...read more
by Kerry O'Shea Gorgone">Kerry O'Shea Gorgone
August 1, 2013
J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one...read more