Learn Social Media

Give A Full Access BlogWorld Pass To Your Favorite Client, Company or Friend!

by Jason Falls · April 25, 2011

By now you’ve probably heard the news that BlogWorld & New Media Expo is coming to New York and L.A. this year. Register to attend and use the code “SMEVIP” and you’ll get a 20 percent discount on me! But that’s just a sidebar to this post.

BlogWorld is the biggest conference devoted to blogging and social media. But with the NYC-LA split, it is now the two biggest events in the blogging and social media world. I’m thrilled for Rick Calvert and crew for the move because it will take the knowledge, networking and opportunities to more people, even if it does mean my Mall Bar Tweetup in Vegas will be a thing of the past.

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What I’m Doing To Bridge The Gap: Exploring Social Media

by Jason Falls · January 31, 2011

At a trade show in Ft. Worth last week, I probably talked to 150 people, one-on-one, about digital marketing. These folks were small business owners, managers at medium sized businesses and there were even a handful of marketing executives at some large companies mixed in there, too. The conference was a retailer’s trade show put on by a wholesaler in a specific industry. It was not an Internet marketing conference.

Some of the people I talked to were using social media marketing for their businesses. Others would say, “I have a website and even do some e-commerce.” And about one-third of the people I talked to said (you may want to sit down), “I don’t have a website.”

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Social Media For The Travel Industry Professional

by Jason Falls · June 21, 2010

Is there an industry better suited for success in social media than the travel industry? Social sites are almost always geared toward, or naturally gravitate toward recommendations and referrals. The most popular form of social content is normally pictures and videos. What do you do when you go on vacation? You take pictures and videos and then post them to your social channels to share. It’s like one big “duh” isn’t it?

My friends Sheila Scarborough and Becky McCray are both expert-level social media and marketing thinkers who have a fantastic learning program for travel industry professionals around social media called Tourism Currents. The course has been implemented once already and then vetted and redone with travel industry professional’s feedback to make it even better.

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Facebook Tagging For Business

by Jason Falls · September 28, 2009

A few weeks ago, Facebook unveiled the ability to tag, or electronically connect, friends and other Facebook users in your status updates, notes and such using the “@” sign before their name. As you start typing the name, the list of friends comes up, just like they would if you were addressing an email to them, and their name then magically becomes hyperlinked to their profile page. The same works for group or pages you’re a member or fan of.

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