lifestream backup

As you know, I’m involved with a startup called LifestreamBackup.com. Well, today we are officially rebranding ourselves Backupify! As it turns out, when you say “lifestream backup” to people outside the social media world, they think you’re an environmental product or nature preserve. We hug trees as much as the next guy or gal, but it’s not what we’re selling. (Rob has more of an explanation on the Backupify blog here.)

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