Using LinkedIn Answers is probably one of the most effective, yet under-used ways to build credibility and generate qualified leads using social media. I’m even guilty of focusing my efforts on other social networks, despite the fact that what I do, by definition, is B2B. I work with companies, not consumers. And LinkedIn is a more natural environment for B2B lead generation.
Why? LinkedIn is business in the front and back. No party here. Sorry, Billy Ray.
My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer.
People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. While most case study examples seem to be independent consultants, someone has finally put some quantification around the trend with some surprising results.