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LinkedIn

Employees on Social Networks: To Be or Not To Be…

by Jason Falls · January 27, 2012

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:

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A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity.  Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

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23 comments

Social Compliance? OMG!!

by Jason Falls · October 10, 2011

Editor’s Note: This is a guest post from Kevin Magee, Director of Sales at Expion, a client of Social Media Explorer.

Social Compliance. Funny how the combination of those two words – social and compliance – can strike fear in the heart of CTOs, CMOs and other C-level executives within a large enterprise.

The conversation typically begins like this: “LinkedIn? Well, okay … let’s create a profile. Aren’t our employees posting theirs to find better jobs, anyway?” It continues with: “Facebook? No, too dangerous. I barely trust my teenager with Facebook – let alone the marketing department.” Followed up by: “Twitter? Are you serious? [Incredulous laughter]. Remember the Chrysler F-bomb tweets? Why would we want to do that?”

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How To Approach Different Cultures With Social Media Marketing

by Jason Falls · August 25, 2011

Editor’s Note: This is a guest post by Christian Arno, founder of the professional translation agency Lingo24. 

In the seven short years since Facebook was launched, social media sites have become a ubiquitous and all-pervading phenomenon. The social aspects of such sites are clearly important, but they’re also increasingly being used for marketing and other business purposes.

The global nature of the internet means social media sites give you the potential to reach out and make connections worldwide. Whether you’re pushing a business, a blog or anything else, new networks and markets are theoretically just a mouse-click away. In reality, there’s a little more to think about when it comes to approaching different cultures via social media.

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Liking Or Disliking LinkedIn’s IPO

by Jason Falls · July 19, 2011

Was doing some homework with my friends from NetBase for our 11 for ’11 Webinar Series (see ad below) and was poking around trying to see what people thought about LinkedIn’s initial public offering (IPO) now that the company has a few months under its belt on the New York Stock Exchange. Thursday’s webinar won’t be about the business of LinkedIn, but rather your business on LinkedIn. You can register for the free webinar over at NetBase.

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Is your Agency Social? You better find out soon!

by Nichole Kelly · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

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26 comments

Are YOU Conference Ready? 5 Tips to Ensure Your Success

by Angela Maiers · March 16, 2011

Using social media to enhance or prepare for a social media event might seem like a no-brainer, but many conference goers get so excited about the “going,” they fail to make the preparations that can transform a good conference into a great one!

So whether you’re thinking about next year’s SXSW or planning a conference event yourself, nearly everything about the experience can be enhanced with the right social tools and attitude.

Are you Conference Ready?

1. Get Storied

Registration

Image by sjgadsby via Flickr

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How To Build Social Media Awareness Into Your Website

by Jeff Larche · March 9, 2011

An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that line. It happens when I’m brought into a project long after a site is launched and I’m asked to report on user behavior the site just wasn’t built to measure.

Increasingly the metrics requested are of user engagement, related to social media conversations surround the site content. If my client is lucky I’m able retrofit a solution, but it’s always best to plan for these from the start. Here’s how. I’ve drafted a short list of considerations for you as you prepare for your next site or site redesign.

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19 comments

The Missed Opportunity Of LinkedIn

by Jason Falls · September 27, 2010

I heard a lady say last week that she and her company had given up on LinkedIn. They started a group and it was going no where. She said the only people who were participating in the group were her competitors and frankly, her company wasn’t there to play with them. While I don’t know the details of her particular situation, I’ve run into this issue before.

Most companies interested in LinkedIn start a group about their company, then maybe a group about what they do. So if you’re an accounting firm, you start a group about accounting. The problem is that your prospective customers probably don’t go to LinkedIn looking for accountants to hang out with. They go looking for people like them.

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