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Forget about Personas. Meet some real people.

by Doug Kessler · May 16, 2013

As new disciplines emerge – like content marketing in the digital age – new jargon blossoms like wildflowers in a new meadow. Or sometimes like clods of cow shit.

Whichever category you put the term ‘Persona’ into (for me, it’s bovine-centric), you can’t deny that it’s won a permanent place in the B2B content marketing canon. “Don’t even think about doing content marketing without personas.” is Commandment Six last time I checked.

At Velocity, we’ve propagated the cult of the persona ourselves, with round-up blog posts and the occasional tirade about using personas properly. And yes, there’s a Persona section in the content marketing playbooks we create for our clients. But, to be honest, I’ve never felt entirely comfortable with them. For two reasons:

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If You Don’t Treat Social Media Like Sex, You’re Doing it Wrong.

by Barry Feldman · December 5, 2012

I was at church when I got the idea for this article. It’s not as twisted as it may sound. You see, my wife and I went to hear psychologist, leadership consultant, and best-selling author Dr. Henry Cloud lead a marriage seminar. On day two, at about half past the second cup of coffee, we got into sex. The good doctor told us we need to have intercourse. Then he told us the definition of the word.

in·ter·course [in-ter-kawrs, -kohrs]
noun — interchange of thoughts, feelings, etc.

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The Glossy Veneer of Professionalism

by Stephanie Schwab · August 24, 2012

Today’s storefronts and social media platforms make it easy for anyone to hang out a shingle. Whether you’re a quilt maker, graphic designer or marketing consultant, you can build a very professional-looking web presence in a matter of hours. Then, over a relatively short time, build up your credibility as well by tweeting, pinning, or blogging on your topic. But a pretty front end and lots of followers say nothing about your ability to deliver professional work on a timely basis.

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Is Twitter’s LinkedIn Denial A Shot In Its Own Foot?

by Jason Falls · July 18, 2012

Editor’s Note: The following is a guest post from Sara Carter, a reader and social media and computing professional in Colorado.
Twitter is arguably one of the most popular social media networks in the world, with millions of users connecting to the service to share their thoughts ranging from quite serious to the mundane each day. Although the platform stands as its own unique service, there are many different companies that use Twitter to connect with their followers and share information with others.

In spite of Twitter’s mass appeal and the millions who rely upon the service, the network has been slow to see monetization occur.

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5 Things Connected Campuses Do Well

by Jason Falls · May 30, 2012

Editor’s Note: This is a guest post by Jill Carlson, the Inbound Marketing Manager at Argyle Social.

Colleges and universities are using social media more than ever before to connect with alumni, students, prospective students, and their communities. But there’s a big difference between who’s doing it well and who’s just doing it to, well, just keep up in a US News and World Report kind of way. And the universities that are dominating social media seem to have a few things in common.

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Is Calling Someone Desperate, Desperate?

by Jason Falls · April 17, 2012

I’m not one for conspiracy theories or starting rumors, but I am one for calling a spade a spade. This morning in my inbox, I got the daily LinkedIn email with the top stories of the day shared and curated for me and my tastes. Sometimes I look at these stories and sometimes I don’t. I’ve typically already seen most of them in my morning feeds, but today’s struck me as funny.

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3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers

by Nichole Kelly · February 28, 2012

It isn’t difficult to put together a strategy to convert fans and followers into something you actually own — email subscribers. But too many are putting the effort on the backburner in favor of figuring out a new popular social network. Converting fans and followers to email subscribers is just smart. The benefits exceed those found with preserving your investment in social activity. The benefits are also found in what you do with the email database on an on-going basis.

Here are three reasons you should start taking email acquisition seriously and make it one of your top goals for 2012.

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Employees on Social Networks: To Be or Not To Be…

by Jason Falls · January 27, 2012

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:

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A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity.  Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

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