Mobile has been flavor of the month for what seems like an eternity now. Recently I wrote about Facebook’s recent developments in the mobile space, and how their mobile business model is moving closer towards ‘fruition’. LinkedIn it seems is the latest social network to shower their users with some mobile love.
Over the past couple of months, LinkedIn has made some small, but significant moves towards increasing the stickiness and usage of its mobile app. The most significant of these recently has been the ability to endorse a LinkedIn connection via mobile.
What do these developments mean for us as social marketers?