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For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a...read more

Can you remember the last time you were cold called by a company? I can. I remember that familiar  embarrassed, awkward feeling wash over me as a complete stranger proceeded to subject me to a...read more

Keeping up with social media can get difficult, especially if you have a lot of accounts to deal with at the same time. However, if you’re careful about your time management and have some great...read more

Marketing has been shining the spotlight on the power of social media over the last few years. It’s been effective as we’ve seen budgets for social media and content marketing increase with hockey stick proportions....read more

It’s well-documented that it’s harder than ever to land a job. The reasons are myriad and include high unemployment rates, college grads with the wrong skillset, and massive amounts of noise in the hiring pipeline....read more

In this modern world, if you aren’t online, you don’t exist. A Microsoft study found that 79 percent of employers will research their job candidates online. Perhaps even more startling, 70 percent say they rejected...read more